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 Home > News and alerts > You are here: Cereal company joins in partnership with nation's largest animal rights group Cereal company joins in partnership with nation's largest animal rights group (12/11/2001) General Mills, maker
of a variety of breakfast cereals, is promoting the nation’s largest
animal rights organization by distributing free calendars in specially
marked boxes of Golden Grahams cereal. The
“Pets and Their Celebrities” 2002 calendars feature information from
the Humane Society of the United States (HSUS) and its Kids in
Nature’s Defense (KIND) News. It includes photos of a number of
celebrities and their pets, including Christina Applegate, David Alan
Grier and Brendan Fraser. KIND
News is a classroom newspaper the HSUS uses to spread its animal rights
message to children. Produced by the National Association for Humane and
Environmental Education, a youth education division of the HSUS, this
newspaper is printed monthly and is read by more than 1.2 million school
children, grades K-6. “General
Mills has made a tremendous mistake in its support of the Humane Society
of the United States,” said WLFA President Bud Pidgeon. “In this
partnership, General Mills and Golden Grahams cereal are promoting an
organization that is determined to eliminate the American traditions of
hunting, fishing, trapping, animal agriculture and other animal use.” General Mills is not alone in their misunderstanding of the nation’s largest animal rights group. “The
HSUS has millions of people fooled into thinking it is raising money to
save dogs and cats that are stranded in local shelters,” said Pidgeon.
“The truth is HSUS does not operate or oversee any animal shelters. In
fact, the organization spent less that one percent of its 1999 income of
$67 million on grants to wildlife, animal habitat and dog and cat
shelters.” Take Action! Sportsmen should contact General Mills to express their extreme displeasure of its support for the Humane Society of the United States. Contact Stephen W. Sanger, Chairman and Chief Executive Officer of General Mills, at P.O. Box 1113, Minneapolis, MN, 55440 or call him at (763) 764-7600. CopyrightÓ U.S. Sportsmen's Alliance- www.ussportsmen.org
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